Respond to leads the moment they show up.

Filter first, then act.

WHEN Keyword mention of "need a tool for…"

THEN Reply with a templated response pointing them to what you offer.

WHEN Keyword mention above a follower-count threshold

THEN Send a DM instead of a public reply — for accounts worth a direct pitch.

WHEN Mention matches, but the account looks like a throwaway

THEN Skip it — the account-age filter holds the rule back.

WHEN Mention comes from a verified, high-follower account

THEN Tag the author so it surfaces on your board — worth a personal reply, not a template.

WHEN Keyword matches, but on a platform where DM/reply isn't connected yet

THEN Log it and move on — no reply needed, but the mention is on record if you want to follow up later.

WHEN The same account triggers the rule again within your cooldown window

THEN Reply once per rule per account — no repeat pitches to the same lead.

Minutes matter for this one.

A welcome message can wait a couple of hours. A lead asking who can help them right now can't — they'll take the first reasonable answer they see. That's what a keyword-mention rule is for: it's watching continuously, not on a schedule.

Fast, but not pushy.

A lead-response rule that fires on every matching mention from the same account, every time, reads as spam fast. Rules carry a cooldown so the same account doesn't get pitched twice in a short window — you get speed on the first touch without turning into the account that replies to everything, forever.

Combine that with the account-age and follower-count filters and the rule ends up doing real qualification work: real accounts, above a size worth your time, get a fast reply — throwaway accounts and repeat matches don't.

A couple of things people ask.

What counts as a "keyword"?

Any phrase or set of phrases you define — a product name, a pain point, a competitor's name. You control what qualifies as a lead signal.

Can I review replies before they go out?

You can route matches to a flag-for-review action instead of an auto-reply if you'd rather approve each one — you trade some speed for full control.

Build it on your platforms.